"the chase of individuality in a word addicted to trends"

At BytheBook, we stand by this chase to be your own person. BytheBook was built for the ones who move different — the ones who write their own story instead of following someone else’s script.

Why is orange our brand color?

You may see us contain accents of orange in our pieces, website, and brand image. Why? Statistically, orange is the least worn color in fashion. We use it to be unique- our brand's message.

Every piece we create is designed to make a statement. To make you stand out.

Each collection is a chapter — a reflection of real people, real ambition, and the art of standing out. We blend cinematic storytelling with streetwear design, crafting garments that look good and mean something.

ByTheBook isn’t just clothing — it’s a story about individuality, expression, and ownership of self.

This is for those who do it their way.

For those who don’t chase validation.

For those who live By The Book — their own book.